Virtual Recruiting Event:
Aspen Dental Virtual Vibe Session

Impact brought their proven track record in producing live and virtual events to Aspen Dental to create the organization’s first-time virtual event.  While some of the tasks were different, the thoroughness of the approach remained the same. Production began weeks in advance with the design of the virtual platform, the portal through which attendees would participate.  We provided video production, filming messages from Aspen’s Chief Clinical Officer and Chief Executive Officer as well as “Get to Know Aspen” videos designed to inspire and motivate the audience to consider a dental career with Aspen. On event day, Impact streamed video and also hosted three live interactive Q&A panel discussions with Aspen leadership, incorporating social media feeds through Twitter and Instagram using custom hashtags. The panel discussions took place simultaneously and allowed the attendees to choose their session. We also developed hundreds of personal schedules for each of the attendees, allowing them to maximize their participation.  Attendees could view their sessions and their scheduled interview appointments on the platform’s My Profile page. Post-event analytics detailed and delivered valuable data including number of attendees, their levels of interest in specific content as well as their on-demand viewership.