If you are a museum or organization looking for a cost-effective traveling exhibit with content that stays fresh, consider a pop-up display that includes QR codes. These lightweight exhibits are supported by an aluminum frame that opens to reveal the structure of a portable wall. Fabric with printed content is stretched over the frame. When the exhibit concludes, the display is collapsed, packed, and inexpensively shipped to the next location so the process can be repeated.

While images and text printed onto the fabric can successfully convey messaging, QR codes link to web pages that truly enhance the visitor experience. Scanning a code launches a page designed to take a deeper dive into the content. Users can see visuals, listen to audio, watch a video, play a game, and link to other related websites. Content remains fresh since the web pages linked from the exhibit can be updated at any time.

For a robust hybrid experience, we tie the web pages together to make an exhibit website with drop-down navigation. Visitors can take the website with them to continue their exploration at a convenient place and time. Or visitors can be completely virtual, navigating the site to learn and explore on their own.

In a time when cost is crucial, this can be a good solution. Impact has done it all – from pop-up traveling exhibits to a permanent life-sized holographic theater – and it always comes down to working with our clients to communicate their messages to their target audiences.

 

Is a pop-up hybrid display right for you? Let’s talk!

 

Kristy Somerlot is Impact’s VP of Client Services and has worked with museums and organizations for over 30 years, helping them meet their communication goals through immersive exhibits and digital media.

kristy@impactcommunications.com

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