Slips, Trips and Falls
Animated video with custom illustrations
To educate employees at a healthcare company
The Project
Impact was asked to create a custom animated video for Aspen Dental’s Risk Management and Compliance team. The challenge was to creatively illustrate how to avoid common slips, trips, and falls in the workplace. The video would be used company-wide to help Aspen Dental team members better retain important safety information.
Client
With 800 offices in 42 states, Aspen Dental practices provide a wide range of general dentistry and denture-related services.
Audience
Aspen Dental
employees.
Objective
Prevent common accidents throughout Aspen Dental practices and support centers.
5
Scenarios
8
Animated Characters
151
Laughs
Our Process
From A to Z, Impact handled the entire production in-house. Knowing that Aspen Dental wanted to entertain as well as inform their team, Impact developed a fun, creative concept that checked all their boxes. We landed on an idea that mixed wild-life documentary with suspenseful voiceover and music. Our final video included all the required elements and perfectly delivered on the key messaging and tone the client was hoping for.
Dreaming
Creative Concept
Storyboards
Storytelling
Research
Scriptwriting
Talent
Music
Creating
Illustrations
Editing
Motion Graphics
Character Driven
During pre-production, we mapped out the visual narrative in a detailed storyboard.
Then we refined our characters and their range of facial expressions.
