SB&D Interactive Board Meeting
Client: Stanley Black & Decker
The Project
Impact Communications planned, produced, installed and executed an in-person board meeting for Stanley Black & Decker. The event was staged in a construction site that was transformed into a Customer Innovation Center.
Client
Since 1843, Stanley Black & Decker has provided tools and trusted innovative solutions. They are a leading global diversified industrial entity.
Stanley B&D’s mission is to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work.
Audience
Members of the Board of Directors and executive leadership representing seven brands under the Stanley Black & Decker umbrella.
Objective
Presenting innovative new products through a complementary, state-of-the-art multimedia approach.
The Process
Our team created four distinct rooms, using video projection mapping techniques that each presented different brand lines.
This interactive presentation brought to life the company’s products and messaging. Through this approach, Impact helped demonstrate how exhibits can be used for communicating targeted messages in a unique fashion that differentiates a company’s specific brand lines, helping retailers see how to maximize consumer engagement.
