Junior AchievementHistory Augmented Reality App
AR App on the history of JA USA
To educate and entertain viewers on a historical topic
The Project
In celebration of 100 years of JA history up to present day, Impact partnered with JA USA to develop an engaging and entertaining AR app. The program is a thank you from JA USA to the 110 Junior Achievement chapters across the country.
Client
Junior Achievement serves to inspire and prepare young people to succeed in a global economy. Their volunteer-delivered programs are designed for school-aged children.
Audience
7th to 12th grade students nationwide,
teachers, corporate donors.
Objective
Educate students about career opportunities both past and present, and encourage them to think about their future profession.
4
Triggers Designed for the App
111
Sets of Posters Shipped
110
JA Chapters Where AR Triggers are Displayed
Our Process
From concept to completion, Impact handled every step in the AR production process. For the video component, we executed the entire filming process. We wrote the script, created storyboards, designed all the graphics, cast the talent, researched and selected wardrobe, conducted the shoot, and handled all post-production and compositing. Our design team also created the AR trigger art and the app interface design. And our project manager and editor worked with the development team to program, test and roll-out the app.
Dreaming
Creative Concept
Storyboards
Storytelling
Research
Scriptwriting
Costuming
Talent Casting
Illustrations
Creating
Post-Production
After Effects
Voiceover Audio Production
Augmented Reality Programming
Testing
Launch
Pulling It All Together
The AR experience includes both live action and animated illustrations. During a fun but busy shoot, we filmed our actress in front of a green screen. In postproduction, we composited the final images that appear in the app by marrying footage of our actress with animated elements.
