Junior Achievement BizTown
Augmented Reality App
To educate and entertain elementary students participating in the BizTown program
The Project
Impact was asked to create an augmented reality experience for Junior Achievement of Western Pennsylvania’s “BizTown,” a fully interactive mock town that simulates the day-to-day functions of thriving communities. We were asked to develop age-appropriate games and activities to further the learning experience. To satisfy the request, we created a trigger-generated AR experience that feature an animated character who helps students learn about career opportunities in natural gas resource development.
Client
Junior Achievement serves to inspire and prepare young people to succeed in a global economy. Their volunteer-delivered programs are designed for students from kindergarten to 12th grade.
Audience
Middle school students
in western Pennsylvania.
Objective
Educate students about career opportunities afforded by the natural gas industry.
4
AR triggers built
12,000
Students Reached Annually
4
Projects Impact Has Created for JA
Our Process
From concept to completion, Impact brought this project to life. During pre-production we asked a lot of questions then developed a strong creative concept. Once in production, we created illustrated characters, environments and storyboards. We also researched and wrote scripts. And we sourced VO talent. Then, in post-production we brought it all together with custom programming, testing, and app store deployment.
Dreaming
Creative Concept
Storyboards
Storytelling
Research
Scriptwriting
Creating
Illustrations
Editing
After Effects
Talent Auditioning
Voiceover Audio Production
Augmented Reality Programming
Testing
Launching
Finally… a Trigger to be Happy About
Impact developed custom posters to serve as AR triggers
Merging Two Worlds
3D animations are revealed when a trigger is viewed through the AR app
